Circana hosted an Ace Race® golf charity team building meeting in Chicago, IL, bringing 130 global leaders together at their LaSalle Street headquarters. With a group that size, the space quickly turned into something far more alive than a typical meeting. The goal was to get people collaborating in a different way, using a mix of creativity, competition, and a shared outcome, and over the next 3 days, that’s exactly what happened. It didn’t take long for the room to fill with activity as teams jumped into building and planning.
Circana measures and accelerates demand for brands across more than 25 industries. The company partners with organizations to solve complex business challenges using data and AI-driven insights. Their platform combines advanced data visualization with deep industry expertise. Circana formed through the merger of IRI and NPD, bringing over 100 years of combined experience. The company supports more than 7,000 leading brands and retailers worldwide. Major media outlets rely on Circana for insights into consumer purchasing behavior.
Circana Leaders Get Together for Ace Race® Mini Golf Team Building Meeting in Chicago, Illinois
With 130 participants in play, the Ace Race® setup took over the headquarters floor pretty quickly. Teams spread out, claimed their space, and started building mini golf holes using stacks of non-perishable food items. Some groups went all-in on elaborate designs, while others focused on making their holes as tricky as possible. Either way, every corner of the room turned into part of the course.
Once construction wrapped, the competition phase kicked in. Lines formed at each hole, and the noise level rose as teams reacted to every near-miss and unexpected bounce. Players sized up each shot, made adjustments, and tried to outthink the course designs created by their coworkers. Between rounds, teams compared notes, tweaked their setups, and looked for any small edge they could find. The final hole drew a crowd, with everyone watching as one team edged out the win.
At the same time, the scale of the giveback became hard to miss. Over 1,000 pounds of shelf-stable food items were used to build the course and then donated to The Friendship Center. The amount was big enough to spark a few jokes about how it would all get transported. What started as a creative competition ended with a substantial contribution to the local community.
We thank Circana for their generous contribution and enthusiastic participation. We also appreciate The Friendship Center for their continued service to the community.
Got a large group ready to compete and give back? Bring your team together with a high-energy charity team building meeting in Chicago, IL!