Integrity Marketing Group concluded its annual leadership academy with a Build-A-Bike® in Dallas. Around 100 partners and companies from across the Integrity network competed through challenges to assemble bikes for charity. Integrity then donated the completed bikes to schoolchildren in the Dallas area.
Integrity Marketing Group is one of the nation’s largest insurance and financial services distribution companies. Connecting a network of agents, advisors, and partner organizations across the United States. The annual Leadership Academy — Integrity Throws — is the gathering where that network comes together to learn, connect, and give back.
How Build-A-Bike® Became a Leadership Academy Tradition for Integrity Marketing Group
The surprise element is part of what makes the event work. No one who attends the Integrity Leadership Academy knows in advance what the team-building activity will be. The moment Build-A-Bike® is introduced, about 100 high-performing professionals stop waiting and start competing. Teams formed across partner companies, and the race was on.
Each partner company at the conference sponsored one of the bikes, meaning their organization’s name was tied to a specific donation from the start. That structure made the competition more personal. It also reflected how the Integrity network operates: many distinct companies, one shared purpose. Teams worked through question rounds and component challenges under time pressure, and the friendly urgency of competition carried the energy through to the final assembly.
Integrity coordinated the donation of the completed bikes to local Dallas schoolchildren. Leaders who spent the morning on strategy and growth spent the afternoon giving back to the city around them. That kind of direct, visible community impact is rare in a conference setting — and it’s the reason the Build-A-Bike® component of the Integrity Leadership Academy is one that attendees talk about long after the event ends.
We’d like to thank Integrity Marketing Group for building community giving into the heart of their annual conference.
If you’re looking for a charity team-building activity for your next conference in Dallas, Build-A-Bike® gives any group a competitive, high-energy experience that ends with a real donation to the local community.